Our Story

The Samurai speaks to many different levels. It implies a balance between mind and body, signifies a level of mental and emotional control, and catches the essence of our inner warrior, the resolve that makes us work hard to succeed. It touches on a total commitment and willingness to do what is necessary to achieve a goal.

Samurai Cereal is a performance secret that I've shared with many of the athletes I coach for cycling and triathlon. It is a nutty tasting hot cereal with a coarse and complex texture. Samurai Cereal is made from healthy, whole grain organic ingredients. It is low-glycemic and provides sustainable energy to release your inner Samurai and see you through your toughest work days, training sessions and races. 

- Janice Tower